How to Start a Sari-Sari Store

Do you dream of starting your own business but don't know where to begin? Have you considered starting a Sari-Sari store?

Before we dive into the nitty-gritty of starting your own patok na negosyo in the form of a Sari-Sari store, let's first define what it is.

A Sari-Sari store is a small, family-owned convenience store that can be found on nearly every corner in the Philippines. These stores offer a variety of products at affordable prices and are a staple of Filipino culture.

If you're interested in starting your own Sari-Sari store, keep reading our comprehensive guide on how to get started.

Planning Your Dream Sari-Sari Store

The first step in starting your own Sari-Sari store is to do some planning. This includes identifying your target market and location, determining your capital and budget, and researching the legal requirements and permits needed to start a business.

When it comes to identifying your target market, consider the location of your store. Is it in a residential area or near a school? Knowing your target market will help you determine what products to sell and how to market your products.

Finally, research the legal requirements and permits needed to start a business. This includes obtaining the following:

  1. Business permit
  2. Registering your business
  3. Clearance from local government agencies

Setting up Your Own Sari-Sari Store

Once you've completed the planning stage, it's time to set up your store. You'll need to find a suitable location, purchase the necessary equipment and inventory, and set up a system for accounting and inventory management.

When choosing a location for your store, consider foot traffic and accessibility. Is your store easy to find? Is it in a visible location? These factors can greatly impact the success of your business.

Next, purchase the necessary equipment and inventory. This includes shelves, refrigerators, cash registers, and of course, products to sell. Don't forget to keep an eye on the expiration dates of products and restock items as necessary.

Finally, set up a system for accounting and inventory management. This will help you keep track of your sales, expenses, and inventory. Consider using technology such as point-of-sale systems to make this process easier.

The Cost of Starting a Sari-Sari Store

The cost of opening a Sari-Sari store in the Philippines can vary depending on a number of factors, such as location, size, and the types of products you plan to sell.

Here are some of the costs you can expect to incur when starting a Sari-Sari store:

  1. Rental fees for your store location
  2. Initial inventory of goods to sell
  3. Cost of permits and licenses required to operate a business
  4. Display racks, shelves, and other store fixtures
  5. Cash register or point-of-sale system
  6. Security equipment such as CCTV cameras
  7. Utility bills such as electricity, water, and internet
  8. Staff salaries (if you plan to hire employees)

The amount of capital needed to start a Sari-Sari store can range from as low as ₱10,000 to ₱50,000 or more, depending on the size of your store and the type of goods you plan to sell. It's important to carefully consider your budget and plan your expenses to ensure that you have enough capital to cover your initial costs and sustain your business until it becomes profitable.

Starting Your Own Sari-Sari Store With SariSuki

Through SariSuki , you can start your own Sari-Sari store without shelling out a large capital to invest. SariSuki is here to help you out in not only building your own business, but also your dreams!

Look no further than SariSuki! As the first and largest Philippine-based community-selling platform, SariSuki aims to uplift communities by improving access to quality and affordable essential goods. 

With a 5,000-strong network of Community Leaders (CLs), SariSuki is dedicated to creating a more efficient Philippine supply chain ecosystem by directly sourcing produce from farmers and manufacturers. And now, you can become a part of this exciting mission by starting your own digital grocery store as a SariSuki Community Leader. You can have the opportunity to build a better Philippines today with us!

If you want to start your own Sari-Sari store using SariSuki, here are the steps you can follow:

  1. Visit the SariSuki website at and click on "Become a C ommunity Leader" at the top right corner of the page.
  2. Fill out the registration form with your personal information and provide a valid government ID.
  3. Attend the Community Leader training conducted by SariSuki to learn more about the platform, its products, and services, and how to manage your online Sari-Sari store.
  4. Once you have completed the training, you can start ordering products from the SariSuki website and receive them through their distribution network.
  5. Create an online store on SariSuki where you can display your products and manage your inventory.
  6. Promote your online store through social media and other means to attract customers and increase sales.
  7. Manage your store by monitoring your inventory, processing orders, and delivering products to your customers.

By using SariSuki, you can leverage its platform to access a wide range of quality products, connect with other Community Leaders, and take advantage of their distribution network to receive your products easily. Starting your own Sari-Sari store through SariSuki can be a convenient and cost-effective way to become an entrepreneur and promote community development near you.

Marketing and Promoting the Store

Now that your store is up and running, it's time to start marketing and promoting it!

Develop a unique selling proposition that sets your store apart from others in the area. Consider offering promotions or discounts to attract customers. And don't forget about social media. Use it to promote your store and connect with potential customers.

Promoting your Sari-Sari store is essential to attract customers and increase sales. Here are some ways to promote your Sari-Sari store in the Philippines:

  1. Word-of-mouth: Spread the word about your store to friends, family, and acquaintances. Encourage them to recommend your store to others.
  2. Social media: Use social media platforms like Facebook, Instagram, and Twitter to promote your store. Share photos of your products, post updates about sales and promotions, and engage with your customers.
  3. Flyers and posters: Distribute flyers and posters in your local community. Place them in public areas like community centers, schools, and markets.
  4. Discounts and promotions: Offer discounts and promotions to attract customers. For example, you could offer a discount for first-time customers or a buy-one-get-one-free deal on certain products.
  5. Partner with other businesses: Partner with other businesses in your community to promote each other's services. For example, you could partner with a nearby bakery to offer a discount on bread when customers buy from your store.
  6. Online marketplaces: Consider selling your products on online marketplaces like Lazada, Shopee, or SariSuki to reach a wider audience.
  7. Loyalty programs: Implement a loyalty program to reward customers who frequently purchase from your store.

By using a combination of these methods, you can effectively promote your Sari-Sari store and attract more customers.

Managing and Operating Your Sari-Sari Store

Managing and operating a Sari-Sari store can be a challenging task. Hire and train employees if necessary, and implement a system for restocking and inventory management. Keep records of sales and expenses and regularly analyze your financial reports to see where you can make improvements.

Here are other things to consider for your Sari-Sari store management and operations:

Managing and operating a sari-sari store requires effort and dedication. Here are some important things to keep in mind:

  1. Keep track of your inventory: It's crucial to monitor your stock levels to ensure that you don't run out of popular items. Create an inventory system and regularly update it to know which items are selling well and which ones need to be restocked.
  2. Keep your store clean and organized: Maintaining a clean and organized store creates a good impression on customers and encourages them to keep coming back.
  3. Provide excellent customer service: Treat your customers with respect and kindness, and make sure to address their needs and concerns promptly. Good customer service can lead to loyal customers who will recommend your store to others.
  4. Set reasonable prices: Research the prices of the products you want to sell and set your prices accordingly. Be mindful of your profit margins, but also keep in mind the purchasing power of your target market.
  5. Keep up with trends: Stay updated on the latest products and trends in your area to attract more customers. Offer new and exciting items in your store to keep customers interested.
  6. Manage your finances: Keep track of your income and expenses to ensure that you are making a profit. Set a budget for your store and stick to it.

You Own Sari-Sari Store Awaits!

Starting a Sari-Sari store may seem overwhelming at first, but with the right planning and execution, it can be a profitable business venture. By conducting market research, choosing the right location, obtaining the necessary permits and licenses, determining your product line, setting your prices, advertising your store, and keeping it clean and organized, you'll be well on your way to running a successful Sari-Sari store.

Frequently Asked Questions

How much is the cost of opening a Sari-Sari store in the Philippines?

The cost of opening a Sari-Sari store business in the Philippines can vary depending on several factors such as location, size, and inventory. Generally, the cost can range from around PHP 10,000 to PHP 50,000 or more. This can cover expenses such as rental fees, licenses and permits, initial inventory, and basic equipment such as shelves, a cash register, and a refrigerator. However, the actual cost can also depend on whether you plan to start a physical store or an online one. Starting an online Sari-Sari store through SariSuki as a Community Leader, you can enjoy building your own on a lower cost and less requirements.

How do I promote my Sari-Sari store?

There are several ways to promote your Sari-Sari store. These include word-of-mouth, social media, flyers and posters, discounts and promotions, partnering with other businesses, online marketplaces, and implementing loyalty programs. These methods can help attract more customers and increase sales for a Sari-Sari store.

What products should I start selling in my Sari-Sari store?

The products you should sell in your Sari-Sari store can depend on several factors, such as your location, target market, and competition. However, here are some popular and essential products that you can consider selling in your Sari-Sari store in the Philippines:

  1. Snacks and chips: This can include popular local snacks like chicharron and choco pie.
  2. Cigarettes: Selling cigarettes is a common and profitable item in Sari-Sari stores.
  3. Drinks: This can include bottled water, soft drinks, and energy drinks.
  4. Basic household items: This can include soap, shampoo, toothpaste, laundry detergent, and toilet paper.
  5. Confectionery: This can include chocolates, candies, and gum.
  6. Personal care items: This can include sanitary napkins, diapers, and tissue paper.
  7. Canned goods: This can include popular Filipino canned goods like corned beef, sardines, and tuna.
  8. Rice and other grains: Selling rice is also a staple in Sari-Sari stores.
  9. Mobile load: Selling mobile load credits can be a convenient service for customers.
  10. School and office supplies: This can include notebooks, ballpens, and pencils.

These are just some examples of products you can sell in your Sari-Sari store. It is also essential to assess the needs of your community and adjust your inventory accordingly.

How can I start my own Sari-Sari store using SariSuki?

To start a Sari-Sari store using SariSuki, you need to visit our website and click on "Become a Community Leader" to fill out the registration form and provide a valid government ID. Attend our training to learn how to manage your online store, order products from their website and receive them through our distribution network. Create an online store, promote it through social media, manage your store by monitoring inventory, processing orders, and delivering products to customers. SariSuki offers a convenient and cost-effective way to become an entrepreneur and promote community development.

What are the most important things that I should remember when starting my own Sari-Sari store?

Here are some important things to remember when starting your own Sari-Sari store:

  1. Know your market: Understand the needs and preferences of your target market, such as the products they need and the prices they are willing to pay.
  2. Stock up on essentials: Make sure to always have essential products in stock, such as rice, canned goods, snacks, and toiletries.
  3. Manage your inventory: Keep track of your inventory and make sure to restock popular products regularly. This will help you avoid stock shortages and lost sales.
  4. Keep your store clean and organized: A clean and well-organized store can attract more customers and make it easier for them to find what they need.
  5. Offer promotions and discounts: Offering promotions and discounts can attract more customers and increase sales. Consider offering discounts for bulk purchases or first-time customers.
  6. Build relationships with your customers: Get to know your customers and build relationships with them. This can lead to repeat business and positive word-of-mouth.
  7. Be honest and transparent: Always be honest and transparent with your customers about your products, prices, and promotions. This can help build trust and credibility with your customers.

By keeping these things in mind, you can start and run a successful Sari-Sari store that meets the needs of your customers and contributes to the growth of your community.